![]() In 2011, Snoop Dogg was featured in an ad campaign around the time of Super Bowl XLV. ![]() The new ad riffed on the same story, with the drivers this time coming to blows over the then-Pepsi MAX at the expense of Coca-Cola's much more popular Coke Zero, with the song "Why Can't We Be Friends?" by the American funk band War as the soundtrack. But the friendship ends in humorous conflict when the Coca-Cola driver refuses to return the (superior) Pepsi product. In the original ad, a pair of delivery drivers from Coca-Cola and Pepsi began a tentative friendship while listening to"Get Together" by The Youngbloods in a peacemaking gesture, the two rivals taste each other's soda. These more recent commercials have portrayed Pepsi Zero Sugar consumers as unremarkable, average, and heavy men, explicitly identifying the target market.įor Super Bowl XLIV in July 2010, Pepsi Max did a reboot of a well-received ad that ran during the 1995 Super Bowl XXIX. Pepsi Max, the First Diet Cola for Men," signaling a definitively different message than the one used in the "WAKE UP PEOPLE" advertisements. The actors also state that the can is made from the hull of a nuclear submarine, and subsequently crush the cans in their bare hands, stating, "I just crushed the hull of a nuclear submarine." This commercial ends with "Maximum Taste, No Sugar, and Maybe Scorpion Venom. Another commercial entitled "Ingredients" shows men in various situations listing fictitious ingredients that essentially make Pepsi Max seem "tough." The fictitious ingredients include pepper spray (as a sweetener), scorpion venom, crushed Viking bones, and the saliva of a rabid wolverine. Pepsi Max is intended to be the diet cola that men will enjoy. In one commercial, entitled "I'm Good," men are shown in various dangerous and painful situations, and after each brief sequence, the "injured" actor states, "I'm good!" The takeaway message is that men can handle anything, except for the taste of the average diet cola. An ad for the product that ran during the 2007 Super Bowl featured the song "What Is Love" by Haddaway, and showed people sleeping in inappropriate places and at inappropriate times, while bobbing their heads to the rhythm of the song.Īfter the 2009 Super Bowl commercial aired, another, more recent campaign (including television and radio advertisements) has emphasized that the product is intended to be a men's diet cola. ![]() The scene then cuts away to the words "WAKE UP PEOPLE" while a voiceover shouts the slogan. Also, there was a featured commercial of a spoof on the Dallas Cowboys offensive coordinator yawning, when calling a play, thus, causing Tony Romo to be sacked, he was then replaced by Cowboys' owner Jerry Jones who gives him a Diet Pepsi Max. In 2007, the official marketing website for the product contained an 'odd cast' featuring a spoofed telethon urging viewers to donate yawns and uses the slogan 'WAKE UP PEOPLE'. Pepsi Zero Sugar commercials present the beverage as an alternative to Diet Pepsi. Pepsi Zero Sugar provides 5.75 mg caffeine per 30ml, while Red Bull provides 9.64 mg/30ml, AMP Energy provides 8.93 mg/30ml, Monster Energy provides 10 mg/30ml, and Cocaine brand soda provides 33.14 mg/30ml. Pepsi Zero Sugar competes in the energy drink market, as is implied by it being marketed as an 'Invigorating Cola.' Compared with other common energy drinks, Pepsi Zero Sugar gives the consumer a relatively low dose of caffeine. ![]() The unrelated international drink will retain the Pepsi Max name. It is not known if it will come into trademark conflict with Coca-Cola, which uses the "zero" moniker for Pepsi Max's primary competitor Coca-Cola Zero, as well as Sprite Zero. On June 29, 2015, PepsiCo announced several product changes which, among other changes, announced that Pepsi Max would be renamed in North America as Pepsi Zero Sugar. "Diet" was dropped from the name in early 2009. ![]() Pepsi Zero Sugar contains 69 milligrams of caffeine per 355ml (12 fl oz), versus 36 milligrams in Diet Pepsi.ĭiet Pepsi Max was introduced in the United States on June 1, 2007, and in Canada in March 2008. It has nearly twice the caffeine of Pepsi's other cola beverages. In Fall 2016, PepsiCo renamed the drink Pepsi Zero Sugar from Pepsi Max. Pepsi Zero Sugar (sold under the names Diet Pepsi Max until early 2009 and then Pepsi Max until August 2016), is a zero-calorie, sugar-free, ginseng-infused cola sweetened with aspartame and acesulfame K, marketed by PepsiCo. ![]()
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